We Delivered Compelling 3D Walkthrough Videos to Australia’s Renowned Brewery

Client

ThePro3DStudio has helped numerous businesses to successfully secure a place in the competitive market by offering compelling 3D visualizations and virtual portrayals of facilities which have inspired trust in prospective customers. To bank on our efficiency and command on 3D walkthrough design solutions, a renowned brewery in Australia has gotten in touch with us. The company had been seeking expert support of a professional firm to create a captivating virtual 3D walkthrough of their processing plants and farms. They wanted to enter into a strategic alliance with a firm who could materialize their aspirations in a superlative format at cost competitive prices. There was no scope for compromising on quality to curtail expenses as the client had full faith in our capabilities. Further, prospects of negotiating a higher price for the quality job was out of the picture as the client’s brewery was on a fixed budget within which the project had to be pulled off. ThePro3Dstudio’s extensive experience in the 3D visualization domain had drawn the client to us and they were confident that we would be able to carry out stunning work within the allocated time and budget.

Challenge

In order to create impeccable renderings of the Australian landscape where the brewery has its farms and facility, it is imperative that the information related to high-quality pictures, videos, and terrain should be made readily available. Any minor deviation could result in a dull looking picture of the facility and our entire effort would be ruined. So, we needed to avoid it. Further, the development team needs to have a real-time feel of the landscape to ensure that they can convert the same in virtual space in a flawless manner. This called for the actual visit of the site to understand the subtleties of the location that has to be captured in 3D mode. This could not be pulled off by sharing of certain pictures and limited resources over the internet. Even verbal communication over telephone would not help in recreating the same feel and appeal.

Solution

ThePro3Dstudio is always willing to invest in knowledge gathering for its development crew to ensure that the 3D outcome is realistic and complements the actual topography that has been projected in virtual space. Accordingly, a dedicated representant team was set up to visit the facility of the client and take high-quality snaps along with other measurements like elevation, terrain specific information, actual dimensions of processing plants at site, the surroundings, unique features of the area in which plant was located, etc. In the meantime, the client had also sent us some of the exclusive pictures of the facility present with them. A repository was created where all relevant information was collected for collation. We also started working on the storyboard to determine the flow of 3D walkthrough and various illustrations, design elements, and multimedia inputs to be incorporated. We wanted to offer a compelling experience to the viewers and our quality assurance team was keeping a keen eye on the entire workflow to ensure adherence to the development blueprint.

Based on actual panoramic inputs collected through site visits and combine the same with information sent in by the client, a prototype was developed. The simulated 3D architectural walkthrough version was tweaked in accordance with the initial aspirational inputs provided by the client. Once a sustainable model was developed, the same was sent to the client for approval. The client expressed extreme happiness at the way our project had been progressing because the prototypes had captured their attention. They were convinced that once the 3D visualizations are deployed in reality, they would garner a huge response from prospective audiences and trigger phenomenal growth in the client’s business. This was also an endorsement of our creative capabilities and ingenuity.

Next, we harnessed top view visualizations to create a 3D gray model. After this phase, we sought additional inputs from client to perfectly craft the rooftop landscaping. Once the feedbacks were incorporated in the 3D perspective, the project was forwarded to our quality assurance team to check for flaws, shortcomings or deficiencies. Once we got the go-ahead signal from the quality team, the final 3D project was sent to the client.

Results

Our team at ThePro3DStudio succeeded in completing the project within the budget constraints provided by the client. The quality of the final project was impeccable and superlative. The turnaround time was very low which is commendable keeping in view the complexity involved in developing an exact resemblance to the actual topography and facility architecture. The project was highly rated by the client as it was adjudged optimal in their internal assessments. Accuracy level for the 3D walkthrough designs we rendered was very high.

The client was extremely pleased with the quality of custom 3D visualization solutions provided by ThePro3DStudio. They immediately entrusted us with the next phase of the 3D rendering of the interiors of their production plant. Further, ThePro3DStudio was recommended to other clients who were close corporate acquaintances of the current client.